广告政策
企业与个人都可以申请在 X-TV 投放广告,但广告与被投节目都必须通过审查。价目与排期待商务确认后再公开。
可以投放的位置
平台库存包括前贴、中插、信息流卡片,以及首页、搜索、频道顶部等固定位。创作者自有页推广位与平台库存分开:须经创作者同意,平台预审违禁内容,建议不抽成(待确认),且不自动进入全站信息流。
禁止的广告内容
- 色情、赌博、毒品及其宣传。
- 任何涉及未成年人的性内容或性化表现。
- 侵权、仿冒或未经授权使用他人肖像、声音与商标。
- 误导性承诺、诈骗,以及法律禁止的宣传。
- 仇恨、写实暴力滥用,或其他违反社区准则的内容。
广告只会出现在通过品牌安全检查的节目上。过短的短视频不会被插入中插广告。
投放申请见 广告与推广位。当前申请表为演示,不会产生费用。
Advertising policy
Businesses and individuals may request ads on X-TV, but both the ad and the program it runs against must pass review. Rates and calendars will be published after commercial terms are confirmed.
Where ads may run
Platform inventory includes pre-roll, mid-roll, in-feed cards, and fixed units on home, search, and channel headers. Ads on a creator’s own page are separate: they require the creator’s consent, are pre-reviewed for prohibited content, are proposed to carry no platform cut (to be confirmed), and do not automatically enter the site-wide feed.
Prohibited advertising
- Pornography, gambling, drugs, and their promotion.
- Any sexual content or sexualized depiction involving minors.
- Infringement, counterfeits, or unauthorized use of a person’s likeness, voice, or trademark.
- Misleading claims, fraud, and advertising that is illegal.
- Hate, gratuitous graphic violence, or other violations of the community guidelines.
Ads run only on programs that pass brand-safety checks. Very short videos do not receive mid-roll ads.
Requests are made on Ads and placements. The current form is a demo and does not create a charge.